Menorah Park of CNY

Client: Menorah park
Scope: branding, print, web development
Industry: senior living

"Committment."

CHALLENGE
We were entrusted with revitalizing the branding for Menorah Park of CNY, an organization with a rich history of providing exceptional care and services. The challenge lied in creating a refreshed brand identity that honored Menorah Park’s legacy while positioning it for future growth. This included developing a cohesive series of logos for its diverse business divisions, each reflecting their unique purpose while maintaining a unified brand family.

In addition, we designed a full suite of print collateral and a modern, user-friendly website that communicates Menorah Park’s values, services, and commitment to excellence. The refreshed branding reinforced Menorah Park’s reputation as a trusted leader in senior care and services.

RESULTS
Menorah Park of CNY's brand was successfully refreshed. We designed a unified series of logos for its business divisions, alongside an extensive collateral system—including pocket folders, data sheets, trifold brochures, and direct mail pieces—for consistent, professional communication. A modern, user-friendly website was also delivered.