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  • Client: InfiMed
  • Scope: branding, trade show, print
  • Industry: Medical Technology
Contemporary branding for innovators.

CHALLENGE
InfiMed had built a strong reputation as an innovator in medical imaging solutions. The existing visual identity felt outdated, limiting its ability to resonate with modern healthcare professionals and differentiate InfiMed in an increasingly competitive market. As the company and their technology evolved, along with a pending potential merger, they require full brand refresh to include their main logo along with the suite of logos used for their product branding.

RESULTS
We designed a more contemporary version of InfiMed’s existing logo, using new typography and a cleaned up version of their mark. From their, we created a completely new sub-branding series for all of their products with unique type treatments and color ways, all of which would tie into their spec sheets, on-product graphics etc.

Finally, we worked closely with InfiMed and several manufacturers to create a large trade show presence. This new “booth” included a four-column exterior along with an interior conference room! Each column was wired to include tablets to demonstrate product videos. All graphics were produced by our team to bring this larger than life presence to life!

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