CHALLENGE
The client required an all-new website to replace their out of date, previous presence. In planning for the re-design, thought and planning was not only given to the technical considerations ahead, but also to the overall motif. Our process is to always look toward design with depth, even if the project has more of a straight forward aesthetic or functional goal.

The new site was created to more effectively communicate the firm’s expertise and credibility, with a larger emphasis on professional highlighting and the inclusion of Insights-type posts. This required a great deal of field mapping and organization, to ensure a steady, consistent editing process that allowed for attribution amongst a growing library of content. The design was handled to convey an air of authority and trustworthiness while showing the scope of the firm.

RESULTS
A major key to the successful design and relaunch of Brach Eichler’s website was ensuring intuitive navigation so that visitors can easily find the information they need, whether it’s specific legal services catered toward an area of practice or an industry, but also with a depth of written content demonstrating their strengths. All of this ties back into the emphasis on their people. Beginning with a virtually clear slate to answer Brach Eichler’s needs, the website was crafted from the ground up, integrating our own photography work as well as brand exploration, messaging and copy developed with Brach Eichler’s team.

The new design is clean, sophisticated and modern, with fully scalable content that displays properly and reads well on both desktop and mobile devices. 

REFRESH
Further, a refresh was initiated several years after launch that added additional new, graphic overlays along with integration of more media such as videos, podcasts and motion graphics. The most recent iteration follows a general color way theme that further links insights, industries and professionals together.