CHALLENGE
Aastrom Biosciences required a striking cover design and a unifying motif for their 2010 annual report that captures their innovative spirit and progress in regenerative medicine. The challenge was to create a clean visual and thematic framework that communicates their scientific advancements, growth, and vision for the future while engaging stakeholders and investors.
RESULTS
Using imagery that balanced science and everyday life, we employed the tagline of "Developing Hope"...a clear visual metaphor for Aastrom's goal and reporting of 2010.